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Better Living Leader
The world is changing and so is the IKEA business. Nevertheless, one thing remains forever the same - our vision to create a better everyday life for the many people.We look for people with solid track record of growing business and strengthening brand positioning through product and range development, having experienced various markets and parts of the value chain. We offer a unique opportunity to develop a holistic view of the IKEA business. When you grow, IKEA grows too. Do you want to make a difference?About Inter IKEA Systems and Core Business FranchiseInter IKEA Systems B.V. is the franchisor and the owner of the IKEA Concept, including the IKEA trademarks. In Core Business Franchise we are responsible for the IKEA strategic framework, keeping it together through an IKEA Concept which is updated, relevant, implemented and followed-up together with all IKEA trademark users.We enable IKEA people in the value chain by developing new ways of working supported by processes, methods, tools and services. We do that by leading the development of solutions that ensure a unique and successful meeting with existing and new IKEA customers. Leading when and how IKEA expands, we enable one common way of working, with high impact at a low cost.In our working environment everyone feels encouraged to experiment, try new ways and dare to ask: “What if…?” We care for performance with meaning, where you can develop yourself and your career globally. Read more about us at franchisor.IKEA.comAbout the assignmentsPlease note that we already have a preferred candidate to this position.We believe a better home creates a better everyday life. To fulfil this, we are committed to building a better IKEA through our offer and how it comes to life.In this assignment, you secure the IKEA product range and its identity from an overall IKEA franchise offer perspective. You co-create the foundation for today and adapt for the future by providing, together with our Identity and Communication teams, a Range Offer Framework that is 100% IKEA with 100% impact.To be successful, being a creative problem solver and getting things done comes easy. You have a lot of passion for how people live at home across the world and experience on what makes life at home better.As Better Living Leader you will:Strengthen the IKEA Brand through continuous development and innovation of the IKEA Concept in the area of better living, with a focus on better everyday living for the many.Define and develop the IKEA point of view of better living and better homes.Develop solutions for better living that connect the IKEA range offer with the IKEA vision for a consistent, coherent and rewarding brand experience across IKEA, with our knowledge for a better life as a source.Define and follow up the IKEA long-term priorities and other critical life at home initiatives and follow up on impact.Support defining and developing global learning solutions based on trend research and the understanding of both the IKEA range and the IKEA Brand from a content perspective. Lead and share better living and better homes knowledge.Enable better living knowledge co-creation and integration through collaboration across IKEA organisations and with partners, including contributing to and sharing insights from the open home platform.About youYou have work experience in marketing, consumer behaviour, social studies and recent experience with product design/development, interior design, trends in consumer behaviours and circular design within retail environments in different markets, including work with customers across cultures and living situations.You are experienced in roles focusing on IKEA uniqueness and identity and have previous experience working with trends and shopping behaviour analytics and data-driven branding and positioning based on consumer choices.We expect you to have a deep understanding of the IKEA vision, IKEA Concept, IKEA business idea, IKEA Direction and strategies and Democratic Design. You always stand for IKEA culture and values.Additional InformationIf you find meaning in creating a better everyday life for more of the many and are triggered by finding better ways as most things still remain to be done, send us your application by latest June 12 th 2019..We will screen and interview candidates continuously as the applications come in.A few more details for youThis position is full-time (40 hours per week) and is located in Älmhult, Sweden. Travel is required. Please send your application – CV and letter of motivation – in English and tell us why you would be a good fit.
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Inter IKEA Systems Service AB